The Cadillac Web site really is the Cadillac of luxury auto Web. Competitors in the luxury auto industry can learn something about customer satisfaction and the online customer experience from Cadillac.

The home page is often a very strong factor in driving future usage—things that you wouldn't think would have such a strong impact.

Although the online channel has not traditionally been where consumers apply for cards, credit card sites and online services do have a major impact on consumer decisions. The impact of card sites on consumer decisions and behavior is steadily increasing, and card companies need to sit up and take notice.

With more than half (52%) of study participants indicating that online account management services were very or extremely important when selecting a new credit card, credit card companies are placing greater emphasis on the online experience. Those that can simplify the card application process and provide real value online will ultimately impact consumer choice.

There certainly is a lot of hope for all of these engines because we're still seeing people say they'll switch if they don't find what they're looking for.

This study clearly shows a significant positive impact on brand perceptions and purchase intent for luxury auto manufacturers when they master the online experience. For those who don't provide a superior online experience, they are actually damaging their brand and taking the air out of their multi-million dollar advertising campaigns.

This study clearly shows a significant positive impact on brand perceptions and purchase intent for luxury auto manufacturers when they master the online experience. For those that don't provide a superior online experience, they are actually damaging their brand and taking the air out of their multi-million dollar advertising campaigns.