If you were to draw it up, this would be the perfect day.

232

We talk about Myrtle Beach, we talk about the event.

203

He's [Daly] got a close relationship with the band. He loves coming here, and he's down the road in Augusta every year.

142

It's scaled down in terms of the days, but I think it's more targeted now.

141

This really allows us to do some unique marketing.

125

We thought we could get the same type of experience without extending ourselves to promote concerts and those type of things.

123