If you were to draw it up, this would be the perfect day.

We talk about Myrtle Beach, we talk about the event.

He's [Daly] got a close relationship with the band. He loves coming here, and he's down the road in Augusta every year.

It's scaled down in terms of the days, but I think it's more targeted now.

This really allows us to do some unique marketing.

We thought we could get the same type of experience without extending ourselves to promote concerts and those type of things.