Mall culture in the United States may explain why online shopping has not reached European levels. The retailing environment in Europe makes it more difficult to purchase things.

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We also think online consumers spend more time looking at pornography than buying it, ... The amount of money spent on books and DVDs is far, far bigger than anything else.

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We wanted to know how far the Internet had gone beyond the simple exchange of information and were extremely surprised.

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A small shop online can beat out a big High Street retailer by providing a similar or better shopping experience online, ... This new breed of shoppers is armed with much more information than in the past.

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You can see clear trends by age and by country, ... Younger people buy more DVDs and video games than books, and the purchase of music online is shifting away from CDs toward downloads straight onto MP3 players.

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