It's dramatically cheaper. Plus you don't have thousands of people organizing their schedules around this weekly call.

People have just gone ahead and experimented.

It was a nice pitch, right where I like it. We are starting to come together as a team and the chemistry is awesome.

We didn't have specific goals in terms of number of downloads. Partially because there's nothing to measure us against. It's a very new medium, and it's a niche. We weren't sure what sort of audience we would attract.

Numbers can give you a ... sense of the organization, but they can't give you the whole sense.

I think A1 Grand Prix will attract a new audience to motor racing thanks to nations racing one another, rather than teams or manufacturers.