We believe that the revolution in handheld media devices demand a variety of simple, user-friendly ways for consumers to download content. We believe that offering this content in retail stores on a 17 inch touch screen will help encourage consumers to try mobile games as well as other types of content.

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The mobile games market is set to grow from a ?1.7 billion industry in 2005 to almost ?7 billion by 2010. Such a rapid evolution in the market will inevitably create opportunities for innovative and responsive companies that are willing to push existing boundaries and bring mobile games to the attention of the mass market at the retail level.

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