It lets you create an instant campaign at the field level, so if individual sales reps want to communicate with their customers to ask them a question or gain feedback, they can e-mail them through CRM and it will consolidate and monitor responses.

273

Before, when I opened Microsoft CRM, it always went to the homepage. Then I had to change it to the page I wanted. With the new version, you can customize your views and have it open to the right page automatically.

223

I think 3.0 will have a serious impact on the world of CRM.

203

With 1.2, when you ran the Outlook client, you had two calendars -- one in Microsoft CRM and one in Outlook. They didn't talk to each other. With the new version, you have one calendar integrated between the two. When I schedule an appointment with one of my accounts, it will actually ask me if I want to record it in CRM. It's cleaner.

125