This year, they're kind of trying to have a little bit of a medium between 2003 and 2004.

We think the company has one bid they are willing to accept, given the unusual (and risky) public nature of the announcement.

Let's face it, we are all trying to balance a below-average company with the best-selling video game franchise in the industry.

We view the agreement as a milestone deal, giving the company global rights to an attractive portfolio of high-margin, entertainment-based content.

There have been 2 to 4 percent price increases among the larger toy manufactures in the U.S. this year. We think most of that will stick.