I saw this as an opportunity to tell the story of conservation on Catalina. We've never really had an avenue to present that in a cohesive format to the public. We now have an avenue to tell people about what a complex and diverse job it is to manage a nature preserve of this size.
It's off the beaten path for tourists. It takes a little bit of promotion to get people to come up here.
A lot of people don't know there's a nonprofit conservation group that's responsible for the majority of Catalina ... and has to generate its own revenues.
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