This won't be another digital repeats channel -- More4 aims to make a significant public service contribution in its own right.
We have created this scholarship as a lasting tribute, and I hope a fitting one, to Richard's memory.
Channel 4 has been at the top of its creative game in 2005. Success breeds success and, as a result of what we've achieved in 2005, we're able to raise our editorial spend to record levels and continue to invest in our future.
We're doing some very exciting, bold things, pioneering content on mobile and for broadband, ... My vision is to say, as we take the strategy forward, we are doing it to deliver public remit. We're thinking less and less about C4 and more about the brand family.
I think there are two issues.
If independents push too hard there is no alternative.
When switchover starts to kick in, I think there's a world of opportunity in that. If we can carry on being vibrant creatively, we can build a successful world going forward.
If advertisers are spending tens of millions of pounds on product placement, they will want to shape the content. It's the thin end of the wedge … it's very dangerous.
We're excited about our launch line-up and convinced More4 represents a significant extension of choice for our viewers.
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