"Allan Katz", born in Chicago, Illinois/Chicago, is a writer, producer, actor, and director.

He began his writing career as an advertising copywriter. In 1970 he created the original award-winning campaign for the popcorn snack Screaming Yellow Zonkers which was the first major product to be packaged in a predominantly black box. Every panel of the box was covered by absurd copy and illustrations. Katz wrote the copy on the first several boxes, and wrote and produced the TV and radio campaign.

Katz was hired to be one of the youngest writers on Rowan and Martin's Laugh-In and moved to Los Angeles, California/Los Angeles. While working on Laugh-In, he also wrote episodes of Sanford and Son, All in the Family, and The Mary Tyler Moore Show.

He went on to both write and produce other series including M*A*S*H (TV series), The Cher Show, Rhoda, and Roseanne (TV series)/Roseanne.

In 1989 Katz wrote and starred in the film Big Man on Campus (Originally titled, The Hunchback of UCLA , released in the United Kingdom/UK as The Hunchback Hairball of L.A.).

Katz wrote the libretto for the musical Zapata (music by Harry Nilsson) the multiple award winning Off-Broadway musical, Song of Singapore, and the comedy, Partners starring Alan Rosenberg.

More Allan Katz on Wikipedia.

Retailers who haven't already invested in a POS system think they are too expensive.

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It can cost 10 times more for a retailer to get a new customer than to get more business from existing customers.

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One marketing mistake many retailers make is not doing anything to recognize their best customers. One of the best things you can do to create loyalty is to reward customers for shopping with you.

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Most retailers are busy putting out fires all day. They have to spend their time working in their business, rather than on their business.

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