Most people in both markets had heard about 3G purely through word of mouth or personal research, which would tend to lead to the conclusion that there's a marketing issue behind the reactions we saw in the survey.

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A key concern is the future. If people aren't buying Internet and content access today, then you have to ask how adoption of broadband access services such as 3G can be built. The technology roadmap is clear, but subscribers appear not to be aware of just how they can use the mobile services being offered to them today, let alone in future.

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