Alan Siegel
FameRank: 4

"Alan Siegel" is the CEO of Siegelvision, a brand identity consultancy. He is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale.

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We help companies leverage all of their communications and expenditures in their communications behind simple, focused, clear, compelling messages.

Even a fragment can act as a skeleton key that opens a door to learn more.

I don't think people hold United responsible for what happened, and the story is really a story of courage by the crew and passengers in fighting back. It's sort of a positive story out of a horrible situation.

Wal-Mart isn't the only company making corporate contributions. Several companies are actively contributing. At the end of the day, this company still has a very steep hill to climb because its problems are too endemic.

We helped them define what Harley stood for and build Harley positioning and build a licensing program that really reflected the brand.

If you talk to a top economist, a top lawyer, a doctor who's at the top of [his] field, they all communicate with clarity.

We try to make things user-friendly. We try to use information designed to facilitate quick understanding.