Without aesthetic, design is either the humdrum repetition of familiar cliches or a wildscramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.
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This quote is just one of 6 total Paul Rand quotes in our collection. Paul Rand is known for saying 'Without aesthetic, design is either the humdrum repetition of familiar cliches or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.' as well as some of the following quotes.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
This quote is just one of 6 total Paul Rand quotes in our collection. Paul Rand is known for saying 'Without aesthetic, design is either the humdrum repetition of familiar cliches or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.' as well as some of the following quotes.