While price remains a purchase driver, the results of this study show that the audio buyer still places sound quality at the top of their list. The good news for retailers is that many consumers are leaving the door of opportunity cracked open through their willingness to interact with a sales person and to receive a demonstration of better audio equipment. -Sean Wargo

 

While price remains a purchase driver, the results of this study show that the audio buyer still places sound quality at the top of their list. The good news for retailers is that many consumers are leaving the door of opportunity cracked open through their willingness to interact with a sales person and to receive a demonstration of better audio equipment.


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This quote is just one of 8 total Sean Wargo quotes in our collection. Sean Wargo is known for saying 'While price remains a purchase driver, the results of this study show that the audio buyer still places sound quality at the top of their list. The good news for retailers is that many consumers are leaving the door of opportunity cracked open through their willingness to interact with a sales person and to receive a demonstration of better audio equipment.' as well as some of the following quotes.

This represents a tremendous opportunity for retailers, who can cut through this lack of understanding by educating their sales staff and training them on how to conduct effective audio demonstrations.

Sean Wargo
214

We have witnessed this year a phenomenal growth in MP3.

Sean Wargo
211
Both the wholesale and retail environment for consumer electronics is very tough, ... This is a brutal, competitive, low-margin business. Industry sales are struggling to grow because it's a saturated market with too many products. -Sean Wargo
173

Getting a foothold on the DVD market really gives you leverage in the TV market.

Sean Wargo
162

Wal-Mart's impact in almost every sector of retail is undeniable. It's hard for any company to stay competitive given Wal-Mart's significant cost advantages. And now Dell's entry into consumer electronics means the competition is becoming more intense.

Sean Wargo
142
While price remains a purchase driver, the results of this study show that the audio buyer still places sound quality at the top of their list. The good news for retailers is that many consumers are leaving the door of opportunity cracked open through their willingness to interact with a sales person and to receive a demonstration of better audio equipment. -Sean Wargo
135

It was pretty much a hit right out of the box, ... The price fell rapidly, and it was a product that was compellingly different from VHS. The sound quality was better and the picture quality was better.

Sean Wargo
112