While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. -Jef I. Richards

 

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.


Comments

There are not yet any comments on this quote. Why not register / login and be the first?



This quote is just one of 9 total Jef I. Richards quotes in our collection. Jef I. Richards is known for saying 'While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.' as well as some of the following quotes.

Advertising is totally unnecessary. Unless you hope to make money.

Jef I. Richards
268

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Jef I. Richards
248
In advertising, sex sells. But only if you're selling sex. -Jef I. Richards
229

Internet advertising will not replace traditional media, it will compliment them.

Jef I. Richards
229

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Jef I. Richards
226
Advertising is the 'wonder' in Wonder Bread. -Jef I. Richards
219

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

Jef I. Richards
182