We're also strengthening our commitment to our core brands.

There are many factors at play in helping our young people build balanced lifestyles. Because of our long-time partnership with America's schools, Coca-Cola wants to play a positive and effective role in helping to promote healthy, active lifestyles among students nationwide.

Don Knauss

These guidelines mark a commitment by the industry to provide schools with beverages that offer variety, nutrition and fewer calories, and are very similar to the Coca-Cola System's current guidelines in the U.S..

Don Knauss

We think C2 really has the power to become a global trend, ... This is a new product for people who want an active and healthy lifestyle but who don't want to compromise on taste.

Don Knauss