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This quote is just one of 5 total Andy Thomas quotes in our collection. Andy Thomas is known for saying 'We really feel there is an opportunity for us in the light-beer market.' as well as some of the following quotes.
We're offering domestic light beer drinkers the option to 'trade up' to an easy-to-drink product that carries the image and cache of Heineken's premium brand status. We want consumers to question their relationship with current domestic light beer. We're confident they will 'succumb to smooth' once they've experienced Heineken Premium Light.
We go in 13-6 at halftime and it might be a different mentality. Letting them score in the last two minutes in the first half, it gave them some momentum.
This quote is just one of 5 total Andy Thomas quotes in our collection. Andy Thomas is known for saying 'We really feel there is an opportunity for us in the light-beer market.' as well as some of the following quotes.