We did it to make it noticeable and to draw you to it. The goal was to attract customers, but it was also aesthetically shocking in an area full of shopping malls and commercial buildings. At that time [late 1970s], combining pattern and prettiness were pretty uncommon. -Robert Venturi

 

We did it to make it noticeable and to draw you to it. The goal was to attract customers, but it was also aesthetically shocking in an area full of shopping malls and commercial buildings. At that time [late 1970s], combining pattern and prettiness were pretty uncommon.


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This quote is just one of 2 total Robert Venturi quotes in our collection. Robert Venturi is known for saying 'We did it to make it noticeable and to draw you to it. The goal was to attract customers, but it was also aesthetically shocking in an area full of shopping malls and commercial buildings. At that time [late 1970s], combining pattern and prettiness were pretty uncommon.' as well as some of the following quotes.

We did it to make it noticeable and to draw you to it. The goal was to attract customers, but it was also aesthetically shocking in an area full of shopping malls and commercial buildings. At that time [late 1970s], combining pattern and prettiness were pretty uncommon.

Robert Venturi

It was very unusual to employ prettiness as part of a building.

Robert Venturi