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This quote is just one of 3 total Rosser Reeves quotes in our collection. Rosser Reeves is known for saying 'Unless a product becomes outmoded, a great campaign will not wear itself out.' as well as some of the following quotes.
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
This quote is just one of 3 total Rosser Reeves quotes in our collection. Rosser Reeves is known for saying 'Unless a product becomes outmoded, a great campaign will not wear itself out.' as well as some of the following quotes.