There is no such thing as national advertising. All advertising is local and personal. It's one man or womanreading one newspaper in the kitchen or watching TV in the den.
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This quote is just one of 9 total Morris Hite quotes in our collection. Morris Hite is known for saying 'There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.' as well as some of the following quotes.
The ultimate test of a finished account executive is his ability to write a sound marketing plan.
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
This quote is just one of 9 total Morris Hite quotes in our collection. Morris Hite is known for saying 'There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.' as well as some of the following quotes.