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This quote is just one of 9 total Morris Hite quotes in our collection. Morris Hite is known for saying 'The ultimate test of a finished account executive is his ability to write a sound marketing plan.' as well as some of the following quotes.
The ultimate test of a finished account executive is his ability to write a sound marketing plan.
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
This quote is just one of 9 total Morris Hite quotes in our collection. Morris Hite is known for saying 'The ultimate test of a finished account executive is his ability to write a sound marketing plan.' as well as some of the following quotes.