The movie was going to be a big hit. Of course, that was a perfect illustration of what market research does. It tells you what you don't need to know and is often very misleading. -Mark Urman

 

The movie was going to be a big hit. Of course, that was a perfect illustration of what market research does. It tells you what you don't need to know and is often very misleading.


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This quote is just one of 9 total Mark Urman quotes in our collection. Mark Urman is known for saying 'The movie was going to be a big hit. Of course, that was a perfect illustration of what market research does. It tells you what you don't need to know and is often very misleading.' as well as some of the following quotes.

You can have them all without the festival being an out-and-out market. Even a smattering of the possibility of a market presence is significant.

Mark Urman

We chose to play the game.

Mark Urman

We've instantly changed our ads. Sometimes capitulation is the most sensible thing to do. It's not a very big deal. We think it's kind of hilarious, in fact.

Mark Urman

] have actually done better than ever, but far fewer of them do any business at all.

Mark Urman

The only explanation is that people don't want to see something about handicapped people. There is some resistance.

Mark Urman