The main reason Disney and the others don't want to sell a la carte is because when you give customers the choice, they buy less channels. Less channels mean you make less money.

Together, our companies only have about 17 percent of the pay television market. Just the Comcast-AT&T [business] alone will have something well north of that, ... Just that company, in the cable industry, has about 78 percent, according to the FCC report in January. So we're a very small fish in a very big pond.

Charlie Ergen

[People] are more price sensitive than they were two months ago because of the cost of gas, ... For me, that's a huge advantage.

Charlie Ergen