Slogans shouldn't just be popularity contests. -Tim Calkins

 

Slogans shouldn't just be popularity contests.


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This quote is just one of 8 total Tim Calkins quotes in our collection. Tim Calkins is known for saying 'Slogans shouldn't just be popularity contests.' as well as some of the following quotes.

You want them to really say something about your state.

Tim Calkins
310

Slogans shouldn't just be popularity contests.

Tim Calkins
214
Fragmentation means more and more shows get lower and lower ratings. Events like the Super Bowl are arguably the only places advertisers can reach everyone in the U.S. at one time. -Tim Calkins
182

I am very impressed with the company's commitment to building a strong brand. I think all too many brands, especially in the food industry, have focused on price incentives at the expense of branding. It is refreshing to see Emerald invest for the long run.

Tim Calkins
166

The Dove spot was not a typical Super Bowl commercial, but it really broke through.

Tim Calkins
154
They know that NBC has an Olympic contract signed that covers them through the Summer Olympics coming up and what have you. I think they deliberately went at it and tried to drive down the Olympic ratings in an effort to hurt NBC. -Tim Calkins
129

The key is if you find an ad that's offensive, then you have to respond and in some cases take it off the air.

Tim Calkins
114