Simplicity is not the goal. It is the by-product of a good idea and modest expectations. -Paul Rand

 

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.


-Paul Rand
218

Comments

There are not yet any comments on this quote. Why not register / login and be the first?




This quote is just one of 6 total Paul Rand quotes in our collection. Paul Rand is known for saying 'Simplicity is not the goal. It is the by-product of a good idea and modest expectations.' as well as some of the following quotes.

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Paul Rand

Design is everything. Everything!

Paul Rand

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

Paul Rand

I stand firm that I believe the numbers speak for themselves in terms of all that we've done.

Paul Rand