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This quote is just one of 6 total Paul Rand quotes in our collection. Paul Rand is known for saying 'Simplicity is not the goal. It is the by-product of a good idea and modest expectations.' as well as some of the following quotes.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
This quote is just one of 6 total Paul Rand quotes in our collection. Paul Rand is known for saying 'Simplicity is not the goal. It is the by-product of a good idea and modest expectations.' as well as some of the following quotes.