People like to bring back the old stuff. These are all classic brands so they have a history ... it is sort of reintroducing the brand to a new generation, using the old symbols. -Jack Trout

 

People like to bring back the old stuff. These are all classic brands so they have a history ... it is sort of reintroducing the brand to a new generation, using the old symbols.


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This quote is just one of 7 total Jack Trout quotes in our collection. Jack Trout is known for saying 'People like to bring back the old stuff. These are all classic brands so they have a history ... it is sort of reintroducing the brand to a new generation, using the old symbols.' as well as some of the following quotes.

I don't see how the addition of Reebok helps them in their quest to run against Nike, ... Does this mean Nike is not going to get their hands on the big athletes? I doubt it.

Jack Trout

People like to bring back the old stuff. These are all classic brands so they have a history ... it is sort of reintroducing the brand to a new generation, using the old symbols.

Jack Trout

Maybe if people think they have this terrific quality, then they'll forget about the calories and the fat.

Jack Trout

They've blown the cachet they had years ago. It's over now, and it's hard to move a brand up once you've been down.

Jack Trout

These things stick in people's minds.

Jack Trout