One alternative would be to organize around customers and market segments or to organize, for example, around WSJ as a franchise. Either would involve more integration for print and online. Advertisers could be expecting us to be approaching them not just with a print offering and with an online offering, but with a cross-media offering.
There are not yet any comments on this quote. Why not register / login and be the first?
This quote is just one of 5 total Richard Zannino quotes in our collection. Richard Zannino is known for saying 'One alternative would be to organize around customers and market segments or to organize, for example, around WSJ as a franchise. Either would involve more integration for print and online. Advertisers could be expecting us to be approaching them not just with a print offering and with an online offering, but with a cross-media offering.' as well as some of the following quotes.
One alternative would be to organize around customers and market segments or to organize, for example, around WSJ as a franchise. Either would involve more integration for print and online. Advertisers could be expecting us to be approaching them not just with a print offering and with an online offering, but with a cross-media offering.
In a world where readers are viewing The Wall Street Journal more as a franchise and less as a channel of distribution, one could envision a different structure that may or may not have a stand-alone print publisher.
Basically, we're following our customers. If you take The Wall Street Journal, our customers don't just think of The Wall Street Journal newspaper, they think of it as a franchise.
We have people in print who think about circulation, ad sales, producing and delivering newspapers, and they're very print-focused because they grew up there. They don't think about online. And we have a separate online organization that until today reported up to an entirely different management team.
This quote is just one of 5 total Richard Zannino quotes in our collection. Richard Zannino is known for saying 'One alternative would be to organize around customers and market segments or to organize, for example, around WSJ as a franchise. Either would involve more integration for print and online. Advertisers could be expecting us to be approaching them not just with a print offering and with an online offering, but with a cross-media offering.' as well as some of the following quotes.