Marketers are basically used to a spray-and-pray kind of world ... and hope it reaches the right audience -- and they are taking the same type of approach online. We have clients that have as many as 12 different agencies, and none of them talks to each other. -Peter Hershberg

 

Marketers are basically used to a spray-and-pray kind of world ... and hope it reaches the right audience -- and they are taking the same type of approach online. We have clients that have as many as 12 different agencies, and none of them talks to each other.


Comments

There are not yet any comments on this quote. Why not register / login and be the first?



This quote is just one of 5 total Peter Hershberg quotes in our collection. Peter Hershberg is known for saying 'Marketers are basically used to a spray-and-pray kind of world ... and hope it reaches the right audience -- and they are taking the same type of approach online. We have clients that have as many as 12 different agencies, and none of them talks to each other.' as well as some of the following quotes.

Marketers are basically used to a spray-and-pray kind of world ... and hope it reaches the right audience -- and they are taking the same type of approach online. We have clients that have as many as 12 different agencies, and none of them talks to each other.

Peter Hershberg
307

One of the advertisers we called attention to was Honda, promoting the Ridgeline truck.

Peter Hershberg
180
GM did an outstanding job drafting the Ford campaign by buying 'Kermit' as a keyword to promote its own hybrid campaign. -Peter Hershberg
176

The volume of traffic to advertisers' Web sites really spikes before, during and after the game. There is no question the Internet is becoming increasingly important both as it relates to Super Bowl advertising and as it relates to advertising in general.

Peter Hershberg
149

PS Cleaner launched during the Super Bowl, but they did everything they could not to spread their name.

Peter Hershberg
140