Japanese consumers are highly brand-conscious. If the goal [of Lexus in Japan] is to be a true luxury brand up against European premium brands, it won't be an easy task. -Tatsuo Yoshida

 

Japanese consumers are highly brand-conscious. If the goal [of Lexus in Japan] is to be a true luxury brand up against European premium brands, it won't be an easy task.


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This quote is just one of 3 total Tatsuo Yoshida quotes in our collection. Tatsuo Yoshida is known for saying 'Japanese consumers are highly brand-conscious. If the goal [of Lexus in Japan] is to be a true luxury brand up against European premium brands, it won't be an easy task.' as well as some of the following quotes.