It's very difficult when you have as low a market share as they do to get dealers interested. A dealer has to sell a Mac, whereas he doesn't have to sell a Windows machine, since the Windows machine is a known quantity.
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This quote is just one of 3 total Bruce Tognazzini quotes in our collection. Bruce Tognazzini is known for saying 'It's very difficult when you have as low a market share as they do to get dealers interested. A dealer has to sell a Mac, whereas he doesn't have to sell a Windows machine, since the Windows machine is a known quantity.' as well as some of the following quotes.
Steve Jobs has done a good job of selling, and the Apple interface is still superior, but he doesn't have critical mass.
This quote is just one of 3 total Bruce Tognazzini quotes in our collection. Bruce Tognazzini is known for saying 'It's very difficult when you have as low a market share as they do to get dealers interested. A dealer has to sell a Mac, whereas he doesn't have to sell a Windows machine, since the Windows machine is a known quantity.' as well as some of the following quotes.