It's an exaggeration to say they took Neon guts and built a truck over it, but took a lot of things in that platform and modified it. -Rod Lache

 

It's an exaggeration to say they took Neon guts and built a truck over it, but took a lot of things in that platform and modified it.


-Rod Lache
351

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This quote is just one of 9 total Rod Lache quotes in our collection. Rod Lache is known for saying 'It's an exaggeration to say they took Neon guts and built a truck over it, but took a lot of things in that platform and modified it.' as well as some of the following quotes.

It's an exaggeration to say they took Neon guts and built a truck over it, but took a lot of things in that platform and modified it.

Rod Lache
351

It was a bit disappointing.

Rod Lache
318
We acknowledge the risk that incentives may move higher. This risk is particularly acute considering the potential for a softening of auto sales, and considering all the capacity coming on line between 2000 and 2003. -Rod Lache
256

The problem with a lot of cars introduced is achieving differentiation. Most new vehicles rather quickly have to have price concessions. This thing is very unique.

Rod Lache
220

Sales of 16 million now looks a lot less profitable than 16 million did a few years ago.

Rod Lache
209
The full benefit of the 18 million vehicle sales pace a year ago was never really achieved because of severe negative pricing over last couple of years. What's going to happen as auto demand decline you're not going to see pricing go up, you'll see pricing go down more. -Rod Lache
170

I think it's almost impossible for Ford to distance themselves from the problem, but I think they've done a very good job conveying responsiveness to the U.S. consumer, obviously being more responsive than Firestone has.

Rod Lache
128