Gap is regaining market share, and its marketing initiatives continue to benefit the company. The company last fall reduced its product assortment by 30 percent at its namesake store and at its Old Navy and Banana Republic divisions. So it's moving away from the overly fashion-forward mix and narrowing its product lines. -Jennifer Black

 

Gap is regaining market share, and its marketing initiatives continue to benefit the company. The company last fall reduced its product assortment by 30 percent at its namesake store and at its Old Navy and Banana Republic divisions. So it's moving away from the overly fashion-forward mix and narrowing its product lines.


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