Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't. -David Steel

 

Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't.


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This quote is just one of 7 total David Steel quotes in our collection. David Steel is known for saying 'Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't.' as well as some of the following quotes.

What he called for was 'an ethical dimension to foreign policy'.

David Steel
167

But even if we would execute perfectly on our corporate strategy, unless we have the right channels to the market to bridge the last few meters to the consumer, it's all in vain.

David Steel
158
Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that. -David Steel
150

We've got the right competitiveness of products now, and this is the time to position the brand as one with emotional attributes.

David Steel
146

The aim is that it will lead to premium pricing and more sales.

David Steel
143
Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't. -David Steel
129

Most people have come to expect an election now.

David Steel
95