English cricket must convince cricket's new fans that a day at a county match can be just as engaging a spectacle as watching the Ashes on TV.

It's going well; we've had real good crowds since about noon; people are very enthusiastic and people are out having fun. I think it's just one of the absolutely busiest days. ... People are here more for themselves, rather than before Christmas, and seeking out those after-holiday bargains.

Brendan Jones

We will have really good crowds through the week, up until the kids go back to school, but it's a relaxed environment. People are out having fun.

Brendan Jones

When you look at the big events ... small local groups don't function on their own, ... It has to be a regional approach. Communication becomes critical to that, because if you can't talk, you can't cooperate.

Brendan Jones