Curtis is not a fan of product placement unless it's for a reason, but as a costumer you have to use it a certain amount to stay within budget. We needed to use an expensive name brand in that scene, so when it breaks the audience knows how much it costs. -Sophie De Rakoff Carbonell

 

Curtis is not a fan of product placement unless it's for a reason, but as a costumer you have to use it a certain amount to stay within budget. We needed to use an expensive name brand in that scene, so when it breaks the audience knows how much it costs.


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This quote is just one of 6 total Sophie De Rakoff Carbonell quotes in our collection. Sophie De Rakoff Carbonell is known for saying 'Curtis is not a fan of product placement unless it's for a reason, but as a costumer you have to use it a certain amount to stay within budget. We needed to use an expensive name brand in that scene, so when it breaks the audience knows how much it costs.' as well as some of the following quotes.

The shoes are a metaphor for these two women who have the kind of dynamic that a lot of women have with each other where one is thinner, the other is smarter. One is more attractive, the other has more money.

Sophie De Rakoff Carbonell

This isn't a fashion movie where we were trying to show every fabulous shoe in the world. It's a story about two women who happen to be sisters.

Sophie De Rakoff Carbonell

We needed about 200 pairs to fill the closet, and you figure $500 a pair - well, you just can't go and spend $100,000 on shoes, so you do what you can.

Sophie De Rakoff Carbonell

Shoes immediately put you in a certain box, like a style of haircut or a pair of jeans. Even if people can't verbalize it, they can still identify someone as a member of their own tribe.

Sophie De Rakoff Carbonell