Consumers can avoid the 'feature fatigue' trap by first trying out a product, and comparing several, before buying. Chances are they will be more satisfied with a simpler product with less features. -Roland Rust

 

Consumers can avoid the 'feature fatigue' trap by first trying out a product, and comparing several, before buying. Chances are they will be more satisfied with a simpler product with less features.


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This quote is just one of 5 total Roland Rust quotes in our collection. Roland Rust is known for saying 'Consumers can avoid the 'feature fatigue' trap by first trying out a product, and comparing several, before buying. Chances are they will be more satisfied with a simpler product with less features.' as well as some of the following quotes.

Consumers can avoid the 'feature fatigue' trap by first trying out a product, and comparing several, before buying. Chances are they will be more satisfied with a simpler product with less features.

Roland Rust
271

I think it has a huge impact. It's become more important, rather than less, because mass media has become less effective. It's particularly more effective than an advertisement, because people's defenses are down.

Roland Rust
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That seemed a bit extreme to me. I was astounded. -Roland Rust
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There's a lot at stake for the Winter Olympics now.

Roland Rust
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If you think you want something with lots of features, you ought to think twice about that.

Roland Rust
85