Brand relationships have become a lot more personal. People consider brands almost like personal friends. They have a fairly personal relationship with the brands they buy on a regular basis. If one of your friends upsets you, or does something you are not happy about, you might tolerate it for a little while. But there is sort of an elastic limit to that. -Ian Bellhouse

 

Brand relationships have become a lot more personal. People consider brands almost like personal friends. They have a fairly personal relationship with the brands they buy on a regular basis. If one of your friends upsets you, or does something you are not happy about, you might tolerate it for a little while. But there is sort of an elastic limit to that.


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This quote is just one of 2 total Ian Bellhouse quotes in our collection. Ian Bellhouse is known for saying 'Brand relationships have become a lot more personal. People consider brands almost like personal friends. They have a fairly personal relationship with the brands they buy on a regular basis. If one of your friends upsets you, or does something you are not happy about, you might tolerate it for a little while. But there is sort of an elastic limit to that.' as well as some of the following quotes.

Even if there's no absolute answer at that stage, being seen to be doing something about it is a very positive thing.

Ian Bellhouse

Brand relationships have become a lot more personal. People consider brands almost like personal friends. They have a fairly personal relationship with the brands they buy on a regular basis. If one of your friends upsets you, or does something you are not happy about, you might tolerate it for a little while. But there is sort of an elastic limit to that.

Ian Bellhouse