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This quote is just one of 8 total Kevin Keller quotes in our collection. Kevin Keller is known for saying 'And a great product is at the heart of a great brand. It's very hard to dress up something that doesn't fulfill its promise.' as well as some of the following quotes.
Give credit to Torrey. They took us out of everything that we wanted to do. It was difficult to score any points. They did a good job of doing what they wanted to do, and we weren't able to counteract.
You should choose brands that you like and feel good about, that fit your image. But the brand is not a substitute for the product: The product has to work.
This quote is just one of 8 total Kevin Keller quotes in our collection. Kevin Keller is known for saying 'And a great product is at the heart of a great brand. It's very hard to dress up something that doesn't fulfill its promise.' as well as some of the following quotes.