Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness. -Michael Schudson

 

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.


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This quote is just one of 9 total Michael Schudson quotes in our collection. Michael Schudson is known for saying 'Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.' as well as some of the following quotes.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Michael Schudson

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Michael Schudson

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Michael Schudson

Advertising generally works to reinforce consumer trends rather than to initiate them.

Michael Schudson