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We looked at what this movie was about, what the themes in the movie were, at the audience we were targeting and at the available digital devices. We wanted to carry those concepts through our digital marketing campaign, so we thought of a BlackBerry game -- and then we looked at how to make it happen.Dwight Caines
My major preoccupation is the question, 'What is reality?' Many of my stories and novels deal with psychotic states or drug-induced states by which I can present the concept of a multiverse rather than a universe. Music and sociology are themes in my novels, also radical political trends; in particular I've written about fascism and my fear of it.Philip K. Dick