One of the things we always teach spokespeople in a crisis is to demonstrate your own personal involvement. From a psychological perspective, it's very powerful when people see it, whether in a jury box or the public.
Gene Grabowski
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We are thrilled to have Carmen Electra join the Max Factor family of spokespeople, ... Carmen embodies the glamour and spirit of the Brand and will speak to our trend-conscious consumer target in a dynamic way.
Anne Martin
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