"William Strunk Jr.", was a professor of English language/English at Cornell University and author of the The Elements of Style (1918). After revision and enlargement by his former student E. B. White, it became a highly influential guide to Prescription and description/English usage during the late 20th century, commonly called Strunk & White.

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Omit needless words.

If you don't know how to pronounce a word, say it loud!

It is worse to be irresolute than to be wrong.

Make definite assertions. Avoid tame, colorless, hesitating, non-committal language.