Obviously they're trying to repair that reputation. But since their reputation has been so damaged in the aftermarket, it's unlikely they are going to fill the lost orders with replacement tire sales.

There's plenty of other people who can pick up market share. And when you think of 6.5 million tires, that's less than one month's production for Goodyear.

It's obviously going to hurt Firestone financially. They're giving up business that will be tough to make up elsewhere. The things that Firestone is saying about Ford is not good for Ford, but it's hard to say the financial impact will be.

The industry was very strong last January, so in general people were expecting sales to be down this year.