In the original book, Mark's character was just a guy who rented that apartment and encountered the spirit.

What's more, he's had to reckon with some ultimate questions, which he's done with courage and wit and irony.

The great irony of the summer is the audiences we all court during the summer are the ones who have the most distractions. I happen to have a 13-year-old son. I see if there isn't a good movie playing, he's happy to rent a video game and have four friends over. A movie must have a strong appeal.

A lot of stars come to this very quickly, at a young age.

We happen to have a 13-year-old son. We see him and three of his friends on a Saturday night having a perfectly great time, socially and in every other way, with a rented video game from Blockbuster. If there's not a movie that will insist their attention be taken, that will grab them passionately, they can choose to do that. Does this say something about the audience base?