It's going to take a long time. You've got 225 million vehicles out there. It's about 15 years to turn over the fleet.
Hard to see where you can make a change that will save as much as they need to save.
Ford actually is a little better than 10 years ago (in selling to those under 30), ... But they have more to be concerned about than Honda.
I worry that special privileges for certain types of vehicles may create some hostility.
People have burned SUVs, ... Nobody's done that to a hybrid - yet. But if they keep giving special privileges to one type of vehicle, there could be a backlash.
It's a signal to folks that it's going to happen. They're very careful not to speculate about things that aren't going to happen.
It's very unusual for a high-cost producer to lead a price war.
People still have to go to work and go to school, ... And if it's a short-term reaction, you can adjust your discretionary driving, as in whether you go to a movie or watch HBO.
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