Uchida is to be credited as the one who made our digital camera business into what we have now. The appointment is based on the leadership he's shown.
We have had to lower the price of some of our products, but the downward pressure on prices has weakened a little bit in the third quarter, compared to what we had expected beforehand.
While prices of basic materials surged and competition got challenging, sales of our digital cameras and laser beam printers grew strongly on the back of strong price competitiveness, allowing us to achieve a record-breaking performance.
The IXY model sold well without steep discounts.
What pulled us back in the fourth quarter was office equipment.
We also worked hard on costs and managed to limit rises in sales, general and administrative costs to the growth pace of sales, which helped pump up top-line (operating) profit.
The silicon cycle has been in a downtrend since late last year.
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