With the introduction of the Alma 29 we are making our mark on the U.S. mountain bike market. We wanted to create a bike unlike anything else. You get the benefit of the bigger wheels, but it steers quickly, is ultra-stable and is an unbelievable climber.

Our athletes helped drive this project. Racers have seen how fast and comfortable 29ers can be, and now we can give them a bike that is ultra-competitive from a weight standpoint. 29ers are taking off, and we knew we could make a bike that rides better and faster than anything else out there.