Everyone can relate to working for somebody, not being able to make your own choice. The commercial is a celebration of being in charge, nobody but me can call the shots. You're able to have fun with it.

Prudential's downgrade is extremely rare. In the last five months, despite the market downturn, ratings have been fairly optimistic. This is very rare, especially for a company as big and as popular as J.P. Morgan Chase. It's also a tricky scenario in which J.P. Morgan also covers Prudential.

This is taking the exact opposition approach ? rewarding viewers for taking the time to engage and be interactive with television.

To the naked eye, it's a typical KFC television commercial.