I told Erica last year that I would rather be her any day of the week because she's going to win way more races than I ever did.
"Tom Martino" (born 1953) is a Consumer Protection/consumer advocate and United States/American talk radio host. His nationally Radio syndication/syndicated show "The Troubleshooter Show" airs from KHOW, based in Denver, Colorado. His show format focuses on callers who give him specific complaints about businesses; he also provides business advice to listeners. Martino investigates the complaints by contacting the other party in disputes when possible; he then gives advice and solicits comments from callers. The show began more than 30 years ago and was syndicated nationally around 2001. Martino says that over the years, he has recovered hundred of millions of dollars in cash, merchandise, and services for consumers who contact him.
More Tom Martino on Wikipedia.A lot of people selling things like computers don't know enough about the product to give enough information to consumers. Consumers love information.
Too many times when a problem arises or there is a hitch in a transaction, businesses tend to ignore it or hope it goes away.
Most customers frequent a business because of price, availability or convenience. If another company becomes more convenient or beats your price, a customer will change like this, in a snap.
You need to do more than marketing. It's not just price, product and service. It takes more than that.
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