Ten dollars is about the price of parking for the Mavericks, so we have a lot we can offer to a family of four and that's probably our target market for single ticket sales, the family of four.

247

I can't overemphasize how important that relationship with the NBA will be to our league.

209

We'll have our dance team at some Fort Worth ISD pep rallies in the next week or so. We'll have a good presence in the community.

197

We have so much work to get done before we open that it can be daunting to the staff.

184

We hope to average 3,300 seats per game, which means that on different occasions we will have to have sell-outs. But I believe we'll be trending closer to 4,000 than 1,000.

163

There's something to be done every day.

110

The jury's still out, and I'm not satisfied. But attendance is gradually improving with each game.

106

I think people will be surprised. We're going to use just the first 23 rows and curtain off the rest of the arena, so we can literally say there will not be a bad seat in the house.

103